SELF-BRANDING QUESTIONNAIRE AND “TWO-PAGES ACTION PLAN”

In the afternoon of the last day of the CreativeLab training course, Dimitra Zervaki presented examples of well established sustainable brands and explained how they use the brand story. A group discussion followed and the participants had time to reflect and exchange their viewpoints and ideas about the topic.

The Google’s concept of “Micro-moments” and the model “Pitch like a Mastic Tree” were presented by Dimitra Zervaki who also shared best practices in the field of pitching ideas successfully in front of investors or/and various audiences with the group.


An activity followed where all participants worked in pairs and interviewed their partner based on a provided Self-Branding questionnaire “Develop your personal and professional brand”. Then, each participant was asked to pitch his/her partner’s brand story based on the Self-Branding questionnaire.
Later on, the “two-page Action Plan” was introduced that helps people to develop their professional and personal network effectively.


Stefano Modestini presented very shortly his project “Branding EU – Make your mark”, a Strategic Partnership project Key Action 2 of the Erasmus+ programme.

At the end of the training course some basic info about the Erasmus+ programme, and Key Action 1: Mobility of Youth Workers was introduced by the project coordinator Myrto-Helena Pertsinidi . The Recognition and Youthpass was also presented and all participants were awarded with Youthpasses.

 

by Myrto-Helena Pertsinidi

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