STUDY VISITS XI: organised by HANDPEAK

In the evening of the 4th day of the Handpeak.

The Group A was guided by Spyros Tsafaras and visited the Art2wear (Rachel Andreadou/jewels), Nancy Rompa (Shoe Designer), Bordelau (Yannis Gounarides/Design Jewels – Space Project), and Elektronio (Anna Clioura/Electric Bicycles design).

The group B was guided by Panos Remoundos, co-founder of Handpeak and visited MAKE Creative Spaces (Christos Kyrou, Dimos Vavatsis – Co-working space), Eleni Hasioti (Fashion designer), Nitra Gallery (Aliki Tsirliagou), Pop-Up & Paper Stories (Francois Smelts – popup paper design)

Both groups ended up at STAMP Festival. A guided tour at the creative spaces of the Valaoritou area by the founders of the STAMP Festival took place, having the opportunity to meet the creatives of the area!

by Myrto-Helena Pertsinidi

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VALUE PROPOSITION, POSITIONING STATEMENT & BRAND STRATEGY CANVAS

On the 4th day of the CreativeLab training course, after the warm-up activity, there was a presentation about the FEAST Thessaloniki initiative and of the crowdfunding practice for funding projects/ideas/ventures by Argyro Barata who is the founder of the FEAST Thessaloniki.

Later on, we continued with Dimitra Zervaki and discussed examples of real cases of good and bad Value Propositions as well as of winning statements of “Why-How-What”. A Presentation about the power of a purpose-driven strategy over marketing spin was held and a Designation of the difference between a Value Proposition and a Positioning Statement using the example of “Evernote” was mentioned and discussed.

Afterwards, we worked in teams filling out the “One-page Brand Strategy Canvas” using as case “Apple” company and discussing the results of the activity and then we could work either in bigger teams or on in couples working on the “One-page Brand Strategy Canvas” for our projects. In the afternoon, after playing a fun warm-up game, Paraskevi Tarani did a presentation about “Cities and human capital: a win-win situation” as an introduction to the study-visits in creative and co-working spaces that took place at 18:00.

 

by Myrto-Helena Pertsinidi