After the Creativity Game, Dimitra Zervaki presented the activity “One-page Brand Strategy Canvas” and then asked all participants to work in teams and create their own “One-page Brand Strategy Canvas”.
After the activity, the teams presented their results; each team pitched its idea/project based on the “One-page Brand Strategy Canvas” that had been already developed and then all participants voted. The winning team got as a reward, business coaching sessions by the trainer, for developing their Brand Strategy.
After lunch, a presentation and a group discussion regarding the terms “Brand, Brand Identity, Branding and Marketing” were held and later on, an activity defining the term “Brand Story” by working in groups on Apple’s case took place.
In the evening, the participants worked in groups developing two brand stories based on the models “The Customer is the Hero” and “Get your Business Funded”. After one hour, all groups presented and pitched their brand stories.
by Myrto-Helena Pertsinidi